McKinsey is Hiring for Many Roles. Here is everything that you need to know about this post!
McKinsey job Overview
- Company – McKinsey
- Role – Implementation Coach – Financial Services, Brand Marketing Measurement Specialist
- Qualification – Bachelor’s Degree
- Location – Gurugram, Mumbai, Chennai, Bengaluru, Kolkata
- Experience – 3 + years
JOB DESCRIPTION
Implementation Coach – Financial Services
You will play a pivotal role in shaping and executing strategies that enhance the operational and digital capabilities of our financial services clients.
Brand Marketing Measurement Specialist
You will report to the head of marketing measurement and analytics within McKinsey’s global Brand Marketing Team that sits in within the wider Reach & Engagement (R&E) function.
Roles and Responsibilities:
Implementation Coach – Financial Services
- Your focus will be on driving large-scale transformations, developing innovative credit products, and leading digital transformation initiatives to deliver measurable results.
- You will collaborate with clients to design and implement comprehensive strategies for digital and AI enabled transformation in financial services.
- You will lead projects that involve redesigning product journeys and building capabilities to enhance client operations and customer experiences.
- You will support clients through every phase of transformation, from diagnostics and recommendations to execution and capability building, ensuring sustainable change and measurable impact.
- You will engage with client leadership and teams at all levels to facilitate seamless implementation of change initiatives and to address operational challenges effectively.
Brand Marketing Measurement Specialist
- Impact storytelling: designing engaging reports showcasing the impact of our brand marketing to senior stakeholders
- Audience demystification: consulting on efforts to enrich our 1st party data collection and identifying how can we better utilize this to improve our understanding of the audience user journey
- Long term data strategy and sources: contributing to the strategic integration of dispersed marketing data sources, ensuring accessibility for analysis; additionally, you will audit our tech stack and identify purposeful expansions to address measurement/analytics needs
- Future proofing marketing measurement: designing a roadmap for privacy centric measurement tools and approaches to mitigate signal loss e.g. conversion apis, conversion modelling solutions; this will involve close collaboration with our internal technology and digital external engagement team alongside our media partners e.g. LinkedIn, Google etc.
- Improving brand marketing effectiveness: helping evangelize a test and learn culture, leading the design of measurement programs including hypothesis driven testing across our marketing mix
Basic Qualifications:
Implementation Coach – Financial Services
- Undergraduate degree in finance, business administration, or a related field
- 3+ years of experience in financial services, fintech, or related industries, with a focus on credit and digital transformation initiatives
- Strong understanding of financial products and services, particularly in retail, SME, and corporate banking
- Exceptional problem-solving and analytical skills, with the ability to dissect complex issues, identify root causes, and propose actionable solutions
Brand Marketing Measurement Specialist
- Bachelor’s or master’s degree in marketing, business, statistics, or notable work experience in these fields
- 5+ years of experience in marketing analytics, preferably in a global organization, agency or consulting firm
- Strong understanding of marketing data sources and tools, such as CRM systems, web analytics, social media platforms, and marketing automation software
- Proficient in data manipulation languages such as SQL or Python and analysis software tools such as Excel, PowerBi etc.
- Certification in Google Analytics, Google Tag Manager and Adobe Analytics would be beneficial
Apply link
For Implementation Coach – Financial Services – CLICK HERE
For Brand Marketing Measurement Specialist – CLICK HERE
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