Until recently, companies that were concerned with implementing digital transformation had a competitive advantage. However, today this is a necessity that cannot be ignored. Especially in an increasingly competitive market, teams need to be updated accordingly, and to do so, they need to have tools and solutions that automate the most diverse processes .
In this material, we will briefly explain what digital transformation is about, how it works and the implementation process. Continue reading and get your questions answered!
What is digital transformation and how does it work?
When we stop to think about the reality of companies, there are many areas and demands that must be executed throughout the weeks in order to meet goals and objectives. Some of them are even done manually, which compromises the quality of deliveries and the time of employees, which could be used to carry out more strategic projects that directly impact the organization’s macro objective.
However, with the advancement of the internet and the ease of many technologies so that people can dedicate less time to operational aspects of a business, there are few companies today that do not still invest in at least one tool (regardless of the area).
For a business to keep up with market developments, having one area with one tool is not enough. All sectors need to keep up with these changes. In this sense, digital transformation can be understood as the opportunity to organize the business internally to implement the most diverse solutions and open up opportunities for different innovation processes.
It is not enough to simply rely on the solution. It is necessary to make good use of the functionalities and, thus, contribute to the business being able to truly grow and develop with the support of technologies.
What are the differences in digital transformation?
We have already briefly mentioned some of the main advantages of digital transformation for the market. Next, we will break down some of the benefits that this brings to the company as a whole. See:
- efficiency gains — the first highlight is related to efficiency gains in the most diverse areas of a business. As we have discussed, technologies and solutions reduce operational work and ensure greater productivity. All sectors will begin to play a more strategic role due to time savings;
- management control — certain tools also enable more precise management control when monitoring employees. There are Human Resources technologies, for example, that allow the monitoring of goals, results and priorities of each person on the team, so that the entire sector can work without micromanagement;
- competitive advantage — as we discussed, today digital transformation is not a differentiator, but a necessity. A company that does not adapt to these solutions will have a hard time standing out in the market;
- process simplification — many sectors, without hiring specific tools, rely on managing many spreadsheets and documents for their activities. By centralizing demands in a single technology, everything becomes more practical;
- cost reduction — all of the above impacts are reflected in the reduction of company costs, whether through increased team productivity or through greater satisfaction among teams in carrying out their duties, reducing absenteeism and turnover.
How to implement digital transformation in the company?
Below, we have selected some practical tips to help you implement digital transformation in your company. Check it out!
Count on good planning
Regardless of the strategy to be adopted in the business, it is essential to have good planning . This way, the team has the opportunity to identify the priorities of different areas and understand where the digital transformation process will begin.
Example: let’s suppose that the area that is currently experiencing the greatest lag is Information Technology . This is due to a lack of clarity among employees regarding priorities and also due to the lack of a solution that would be capable of meeting the area’s many different objectives.
In this sense, the ideal would be to start the digital transformation process in this department, identifying, at the end, the mistakes and successes and replicating them for the rest of the organization.
Evaluate the processes
After planning the priority areas, it is necessary to evaluate the current processes. Which ones take up the most time of employees and are there still gaps in solutions to unlock different stages in the execution of projects?
Having this understanding allows for a better assessment of existing technologies on the market, the most suitable suppliers for hiring and also provides a clearer view of what is actually a priority for your company at this time.
Revisit strategic planning
The digital transformation process will only be efficient if it is aligned with the company’s objectives and strategic planning . For this reason, it is important that this document be revisited, that there is an understanding of the organization’s goals and the areas and projects that have the greatest impact on achieving this objective.
This directly helps teams understand how they can contribute more effectively to the process even after the digital transformation steps have been completed.
As we discussed, it is not enough to implement a technology with multiple functionalities for different teams. They need to be used wisely and aggregated so that they actually make a difference in the company’s results.
Seek engagement
Precisely for this reason, companies need to seek the engagement of professionals so that everything goes according to plan. We even recommend that there be a leader in each of the areas to encourage the use of the implemented tools and also to measure results periodically.
In this material, we were able to explain a little more about the digital transformation process and how it impacts organizations. As we gave the example of the IT area, this is a sector that has a lot of influence on the company’s results. If you want to count on suppliers capable of transforming the department, you need to find reference names in the market.